Lectures review Essay Example | Topics and Well Written Essays - 1500 words

Lectures review - Essay ExampleMoreover, it has also been learnt from the study that brands are categorised into different categories including personal brands, coolheaded brands, kids branding, nation brands and super brands among others. In this regard, fit to brand managers, the brand is more than an entity which creates certain amount of awareness, prominence and reputation in the market. Brands play a very important role in the consumer life. Through the brands, customers can easily know about the products which they can purchase. Moreover, brands help the customers to reduce search cost along with dowery them to identify the quality. Similarly, brands are very much an important factor for the organisations. It helps the companies to influence the customers and to generate the desired level of revenue. In todays scenario, brand has emerged as the key term for any organisation. In this world, everything can be branded and branding is helpful for the come with to reside in th e minds of the customers. In the present scenario, from beer to vacuum-clean cleaners everything can be branded and one of the top branded products is Coca-Cola in the current day context (Slade, 2013). Moreover, from the related study it is observed that according to American Marketing Association, brands and brand management is a tangible symbol that can differentiate from one organisations product to another. The main doctrine of brand management is to recognise strong consumer awareness about the brand. Moreover, brands are emotive to symbolize a promise and generate the uniqueness of idea. Similarly, brand is do distinctive by its positioning, relative to the competition and builds its personality through its images (Slade, 2013). It is further observed from the study that the notion of brand positioning signifies the manipulation of every divisor of the marketing mix to the segmented audience. In this regard, personality branding is the unique combination of functional att ributes and values which helps the target audience to identify a companys strategies. In this scenario, it has been learnt that brand image is the overall impression and the unique set of associations communicated to the public. Moreover, brand awareness refers to the consumers ability to recognise the brand to a lower place different conditions. Brand positioning facilitates to segment the market as per the consumers needs and wants. With the aid of a key focus on brand positioning and awareness, in the global arena McDonalds, Davis Milling Co and Leo Burnett among others have evolved to be regarded as top brands in the present day context. Moreover, a few of the organisations go with certain key influences of the brand positioning and personality. Brand positioning helps these organisations to identify the competing products and attributes that define the product space. Brand positioning also helps to collect information from a sample of customers about their perception of each of the products regarding certain relevant attributes. It is also learnt that brand personality follows the five-scale-factor. These factors include honorable, exciting, competent, sophisticated and rugged. In brand personality scale, sincere signifies the brand that is down to earth, honest, wholesome and cheerful about its customers and manufacturers, for example, Kodak and Hyundai. Furthermore, the exciting scale means that the